Collaboration: What Makes it Work, Second Edition

by Paul Mattessich and Marta Murray-Close / Wilder Publishing Center

This practical research report describes twenty proven factors that make a collaboration succeed.   Use it to prepare and plan for collaboration in your community, identify strengths and weaknesses in your collaboration, and envision new ways to accomplish your mission.  104 pages, softcover 

Cover Price $29.95

National Assembly Price $26.95 

Coping with Cutbacks: The Nonprofit Guide to Success When Times Are Tight

by Emil Angelica and Vincent Hyman

This unique guide shows you ways to make new connections, create buy-in, and bring new partners to the table to accomplish your mission. It also gives you a six-step process for coming up with solutions to problems-financial or otherwise-plus 185 specific cutback strategies you can put to use right away.  128 pages, softcover

Cover Price $20.00

National Assembly Price $16

The Lobbying and Advocacy Handbook for Nonprofit Organizations: Shaping Public Policy at the State and Local Level

By Marcia Avner

The Lobbying and Advocacy Handbook is a planning guide and resource for nonprofit organizations that want to influence issues that matter to them. This book will help you

decide whether to lobby and then put plans in place to make it work. With this workbook you will learn how to initiate, support, and defeat bills, develop effective lobbying skills, gather and mobilize support, comply with state and federal regulations, and much more! Worksheets, sample agendas, and checklists break the process into doable steps. A complete case study, examples, and sidebars bring the process to life. 240 pages, softcover

Cover Price $30.00

National Assembly Price $24

The Manager's Guide to Program Evaluation: Planning, Contracting, and Managing for Useful Results

by Paul W. Mattessich, Ph.D.

The difference between a good program and a great one can be traced to a few key pieces of information-among them, true knowledge of how your program works. Effective evaluation helps you know your program, identify your successes, share them with board, funders, and clients, and continuously improve your services. Ultimately, evaluation shows that your organization is truly

making a difference. The Manager's Guide to Program Evaluation defines evaluation, describes the types of information you'll need to collect, spells out the four steps of evaluation, and helps you select and work with a research consultant. 112 pages, softcover

Cover Price $25.00

National Assembly Price $20.00

Marketing Workbook for Nonprofit Organizations Volume I: Develop the Plan, Second Edition
by Gary J. Stern with Web Wisdom by Elana Centor
If marketing seems too commercial or too complex, or if your current marketing efforts aren't delivering results, this is the book for you. Marketing Workbook Volume I will help you create a simple, usable marketing plan designed to reach the people you want to help and attract the money and support your organization deserves. From a five-step process to creating a marketing plan to conducting a marketing audit using the Six Ps of Marketing, this guide includes everything you'll need to put the power of marketing to work in your organization.   208 pages, softcover

Cover Price $30.00

National Assembly Price $24 

Marketing Workbook for Nonprofit Organizations Volume II: Mobilize People for Marketing Success
by Gary J. Stern
Put together a promotional campaign based on the most persuasive tool of all: personal contact. Learn how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. Comes with the Pocket Guide for Marketing Representatives . In it, your marketing representatives can record key campaign messages and find motivational reminders. 192 pages, softcover

Cover Price $28.00

National Assembly Price $22.50

Strategic Planning Workbook for Nonprofit Organizations, Revised and Updated
by Bryan Barry
Many of the problems nonprofit organizations have with strategic planning-confusion about how to do it, planning methods that don't fit, and a lack of time and money-can be resolved with the Strategic Planning Workbook. This time-tested workbook gives you practical step-by-step guidance, real-life examples, one nonprofit's complete strategic plan, and easy-to-use worksheets that will help you chart a wise course for the future of your organization. 144 pages, softcover

Cover Price $28.00

National Assembly Price $22.50

Venture Forth! The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization

By Rolfe Larson

The most complete guide on nonprofit business

development. Building on the experience of dozens of organizations, this handbook gives you a time-tested approach for finding, testing, and launching a successful nonprofit business venture. 272 pages, softcover

Cover Price $30.00

National Assembly Price $24 

The Wilder Nonprofit Field Guide to Fundraising on the Internet

by Gary M. Grobman, Gary B. Grant, & Steve Roller

The opportunities for fundraising on the internet are huge. But who has time to click around for hours hunting for kernels of useful information? Fundraising on the Internet is a quick road map to using the internet as a new fundraising channel. Use it, and get started! 64 pages, softcover

Cover Price $15.00

National Assembly Price $12.00