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“The Eight-Word Mission Statement” in the Stanford Social Innovation Review blog

“Don’t settle for more” should be the rallying cry for developing effective mission statements in the view of a Mulago Foundation commentator. In “The Eight-Word Mission Statement” in the Stanford Social Innovation Review blog, Kevin Starr says, “All we want is this: A verb, a target population, and an outcome that implies something to measure—and we want it in eight words or less.”  12/14/2012