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A New Way to Talk About Health: Stay Simple, Values-Driven, and Solutions-Oriented

When talking about health and health care, messages that sway Americans, are values- based and emotion-laden and not overly academic. Similarly, they describe both facts and policy prescriptions at a moderate level of specificity– that is, at the level of principles or examples, not specific policy prescriptions or 10-point plans. In addition, Americans consciously believe in equal opportunity to health, but messages that describe disparities evoke negative reactions unless written carefully to avoid victim-blaming and to emphasize the importance of people exercising personal responsibility. Effective messaging also mixes traditionally conservative values with traditional progressive values. Read more about messaging and health in a report by the Robert Wood Johnson Foundation. 01/24/2012