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Disaster Messaging: Framing and Avoiding the Pitfalls of Messaging for Progressive Policies

Frames are the cognitive structures we think with. The more the language of a particular frame is repeated, the stronger the frame gets. In political messages, you have a double intention: to get voters to think using your frames and to keep voters from thinking using the other side's frames, which contradict yours. Given the cutbacks that the human services sector has been facing, often we engage in what is referred to as disaster messaging, which can inadvertently strengthen frames that may support cutbacks or less progressive agendas. Learn more about framing and the pitfalls of disaster messaging in an article by George Lakoff, author of The Political Mind, Moral Politics, Don't Think of an Elephant! 01/24/2012