The Power of Positive Messaging: Moving Beyond the Poverty Frame

In contrast to programs and policies that are framed as “building economic security,” research suggests that a “poverty” frame is less well-received. Poverty only refers to a specific segment of the public, where building economic security can refer to middle class as well as  lower-income Americans. Also, the poverty frame tends to elicit calls for personal responsibility over government actions, while economic security allows for a linkage of individual responsibility and hard work as well as government help to achieve or maintain economic security.  Read more in Lake Research Partners presentation, “Cross-generational Perspectives on Economic Security.” 01/24/2012